Hidden Brain

The Story of Stories

Why is my friend late? How does nuclear fission work? What occurs when I sneeze? We all need to understand why certain things happen. Some researchers think the drive to explain the world is a basic human impulse, similar to thirst or hunger. This week on Hidden Brain, we begin a three part series on […]

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Love is Blind

Why do some relationships last, while others falter? In this bonus episode, Shankar looks at one thing successful couples do well.  Podcast: Subscribe to the Hidden Brain Podcast on your favorite podcast player so you never miss an episode. Newsletter: Go behind the scenes, see what Shankar is reading and find more useful resources and

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Is It Better to Know?

Being able to see what’s happening around us can help us make smart decisions. But knowledge — especially knowledge of how others perceive us — can also hold us back, mire us in needless worry, and keep us from achieving our potential. This week, we look at the paradox of knowledge.  Additional Resources Napier, Jaime

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How They See Us

Stereotypes are all around us, shaping how we see the world – and how the world sees us. On the surface, the stereotypes that other people hold shouldn’t affect the way we think or act. But our concerns about other people’s perceptions have a way of burrowing deep into our minds. This week, social psychologist

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Afraid of the Wrong Things

Around the world, people are grappling with the risks posed by the COVID-19 pandemic. How do our minds process that risk, and why do some of us process it so differently? This week, we talk with psychologist Paul Slovic about the disconnect between our own assessments of risk and the dangers we face in our

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Our Brands, Our Selves

All of us are surrounded by brands. Designer brands. Bargain-shopper brands. Brands for seemingly every demographic slice among us. But have you ever stopped to ask yourself how brands influence you? This week, we bring you our 2019 conversation with Americus Reed, who studies how companies create a worldview around the products they sell, and

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The Secret Life of Secrets

It’s human nature to hide parts of ourselves that produce shame or anxiety. We tend to skip over details that could change how others perceive us. But no matter how big or small our secret, it will often weigh on our minds, and not for the reasons you might expect. This week on Hidden Brain,

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Creatures Of Habit

At the beginning of the year, many of us make resolutions for the months to come. We resolve to work out more, procrastinate less, or save more money. Though some people stick with these aspirations, many of us fall short. This week, psychologist Wendy Wood shares what researchers have found about how to build good habits — and break bad ones.

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Moral Combat

Most of us have a clear sense of right and wrong. But what happens when we view politics through a moral lens? This week, we talk with psychologist Linda Skitka about how moral certainty can produce moral blinders — and endanger democracy.  Podcast: Subscribe to the Hidden Brain Podcast on your favorite podcast player so

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