Hidden Brain

The simple “to-do” list may be one of humanity’s oldest tools for getting organized. But checklists are also proving essential in many modern-day workplaces, from operating rooms to the cockpits of jumbo jets. As part of our summer You 2.0 series, we explore the power of the humble checklist to help us stay on track and focus on what’s important, particularly when pressure is intense and the stakes are high.

What does it mean to be an original? As part of our summer series, You 2.0, we talk with psychology professor Adam Grant about innovators and the challenges they face. Adam gives his take on what makes an original, how parents can nurture originality in their children, and the potential downsides of non-conformity.

Ignorance is bliss, but knowledge is power…right? As part of our summer series, You 2.0, we try to understand why we stick our heads in the sand.

Finding a new job may be the solution to your woes at work. But there may also be other ways to get more out of your daily grind. This week, we talk with psychologist Amy Wrzesniewski of Yale University about how we can find meaning and purpose in our jobs.

Look down at what you’re wearing. You picked out that blue shirt, right? And those sandals — you decided on those because they’re comfortable, didn’t you? Well, maybe not. Researcher Jonah Berger says we tend to be pretty good at recognizing how influences like product placement and peer pressure affect other people’s choices…but we’re not so good at recognizing those forces in our own decisions. We talked with him in December 2016.

Fake news may seem new, but in reality, it’s as old as American journalism. This week, we look at a tension at the heart of news coverage: Should reporters think of the audience as consumers, or as citizens? Should the media give people what they want, or what they need?

Why are we so often pulled into memories of the past? This week, two emotions we just can’t shake: regret and nostalgia.

As many as 40 percent of students who intend to go to college don’t actually show up to their new campuses in the fall. Education researchers call this phenomenon “summer melt,” and it has long been a puzzling problem. These kids have taken the SATs, written college essays, applied to and been accepted by a school of their choice. Often they’ve applied for and received financial aid. So why would they not show up at college? This week, we bring you a 2017 episode looking more closely about the problem — and one way to address it.

Many parents think they can shape their child into a particular kind of adult. Psychologist Alison Gopnik says the science suggests otherwise. This week, we revisit our December 2017 conversation with Gopnik, who thinks we’d all be better off if we had a different understanding of the relationship between parents and kids.

How many ads have you encountered today? On this week’s radio replay, we discuss the insidiousness of advertising in American media. We begin with new reporting about the effects cereal commercials have on children. Later in the program, we revisit one of our favorite episodes of 2018, Buying Attention.