Hidden Brain Staff

What do the things you buy say about you? Many of us like to think of ourselves as immune to slick advertising and celebrity endorsements. But like it or not, we’re communicating messages about ourselves every day with the clothes we wear, the cars we drive, and the products we use. In the final installment of our Money 2.0 series, we revisit favorite conversations with Americus Reed and Neeru Paharia. We’ll consider how companies create a worldview around the products they sell, and then get us to make those products a part of who we are.  

Where do you stand on the income ladder? Do you think of yourself as rich, as poor, or as somewhere in between? Our perceptions of wealth — our own, and other people’s — can affect us more profoundly than we realize. This week in our Money 2.0 series, we revisit two of our favorite conversations about wealth and inequality. Sociologist Brook Harrington takes us inside the lives of the über wealthy and the people who manage their fortunes. Then, psychologist Keith Payne shares surprising research about income inequality and how it shapes our minds.

Have you ever been in a position where you had to choose between someone you care about and a value that you hold dear? Maybe you had to decide whether to report a friend who was cheating on an exam, or a co-worker who was stealing from the tip jar. This week, we tell the story of a Detroit police officer who found himself in this sort of dilemma, forced to choose between people he loved and the oath he swore to serve his community. What happens in our minds when we have to decide what is right and what is wrong?

We all self-censor at times. We keep quiet at dinner with our in-laws, or nod passively in a work meeting. But what happens when we take this deception a step further, and pretend we believe the opposite of what we really feel? In this favorite episode from 2020, economist and political scientist Timur Kuran explains how our personal, professional and political lives are shaped by the fear of what other people think.

When disaster strikes — from the explosion of a space shuttle to the spread of a deadly virus — we want to know whether we could have avoided catastrophe. Did anyone speak up with concerns about the situation? And if so, why didn’t someone listen? This week, we revisit a favorite episode about the psychology of warnings, and how we can all become better at predicting the future.