A man wearing a business suit stands at a podium that's full of microphones. His arms are up in the air, rallying listeners to his cause.

The Secret of Charisma

Charismatic leaders can inspire devotion and give people a powerful sense of meaning. They can also make us vulnerable. This week, we explore how figures across history have gained followers by offering clarity in moments of uncertainty — and why that clarity can come at a cost. Historian Molly Worthen explains how to recognize the spell of charisma, and why questioning it is essential to a healthy society. Then, on Your Questions Answered, Antonio Pascual-Leone returns to respond to listeners’ thoughts and questions about moving on after a breakup.

Do you have personal stories about being drawn in by a charismatic leader? A question about how we can be swept up in the spell of a mesmerizing person? If you’d be willing to share your question or story with the Hidden Brain audience, please record a voice memo on your phone. Then, email the file to us at [email protected]. Use the subject line “charisma.” Thanks! 

Our next stops on Hidden Brain’s live tour are coming up in just a few weeks! Join Shankar in Philadelphia on March 21 or in New York City on March 25. More info and tickets are at hiddenbrain.org/tour.

Episode illustration by Imhaf Maulana for Unsplash+


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