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Restaurant patrons are subtly influenced by the size of their servers to order different kinds of food and different quantities of food, according to new research into the hidden brain’s effects on our food habits.
So which of these statements do you think is true? (More than one answer is correct.)
A) Dieters consume more calories when [...]

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For years, people who don’t believe the official version of the Kennedy assassination have wondered about a photo showing Lee Harvey Oswald in his backyard holding a rifle. One of the central concerns raised by doubters is that the shadows on Oswald’s face do not match the shadows on the ground. The shadow beneath his [...]

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Hidden Brain Puzzle # 9: You are buying a new home, and dealing with an unethical realtor. At the last minute, the realtor tells you about a hefty fee he had not mentioned earlier. This is very unfair. You notice the TV is on. You are most likely to walk away from the unfair deal [...]

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Puzzle: Four people have a free hour on weekends. One is a lawyer who bills clients at the rate of $295/hour. The second is an accountant who bills clients at $100/hour. The third is a schoolteacher who gets paid $45,000/year. The fourth is a parking attendant who gets paid $10/hour. Knowing nothing else about these [...]

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Tavis Smiley’s interview with me about The Hidden Brain is scheduled to air tonight — Tuesday, March 23 — on public television stations nationwide on The Tavis Smiley Show. Please tune in.
The interview took place last week in Los Angeles on the eve of a meeting Tavis Smiley convened over the weekend in Chicago to debate [...]

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If you won the lottery and had enough money to live comfortably the rest of your life, would you continue to work? The number of American adults who answer YES to this question is (a) About a quarter of all adults (b) About half of all adults (c) About two thirds of all adults (d) [...]

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What makes people happier — lots of quick conversations with lots of friends each day OR a few long conversations with a few friends?
Researchers recently fitted volunteers with a little device that recorded 30 seconds of sound every twelve minutes for four days. They collected about 20,000 recordings, and then analyzed the recordings to see [...]

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Joseph Stack, the Texas man who burned his house down and then recently flew a plane into an IRS building, killing one person, has some stark similarities to the the suicide bomber I write about in The Hidden Brain. Like Stack, Larry Layton was white and American — which apparently makes it difficult for some [...]

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A new interview explores what happens to people when they are deprived of their hidden brains.
Much of The Hidden Brain is about the problems that unconscious factors create in our lives — from the vagaries in our moral judgment to the ways in which suicide bombers are indoctrinated. A natural conclusion from these examples is that [...]

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Psychologists in the Netherlands and Germany have recently found that thinking about situations involving love and lust produce very different mindframes when it comes to thinking in general. In a new paper published in the Journal of Experimental Social Psychology, Jens Förster, Amina Özelsel and Kai Epstude found that when volunteers were asked to imagine [...]