9780385525220ABOUT THE BOOK
The idea for The Hidden Brain grew out of a Sunday magazine cover story Shankar Vedantam wrote for the Washington Post called See No Bias. That story focused on the effects of unconscious prejudice. Over time, Shankar came to see that unconscious prejudice was only a special case of a larger phenomenon that affected everything from how people fall in love to why they get divorced, from how nations go to war to why they sit on their hands as genocides unfold. Thinking about life through the lens of the hidden brain can be an addictive parlor game; it also happens to be one of the most important things we can do as human beings.

Read an excerpt from the book about unconscious biases during disasters

Read an excerpt from the book about unconscious biases in moral judgment