http://bit.ly/7dF6U7
More reviews from Amazon readers … This one from H.F. Gibbard
This has to be the most readable book about how the mind works that I have picked up in ages. There is not a dull chapter in the book, and the writing at times reaches a level worthy of a good novel. The ideas explored [...]

There is a provocative article today about the use of new airport screening machines that can visualize with great detail what people look like under their clothes. The machines are being ushered into airports with urgency after the recently attempted terror attack on Christmas eve.
The idea of machines that take naked pictures of airline travelers [...]

There are more reader reviews of The Hidden Brain on Amazon See http://bit.ly/7BW7iu
Dr Yuval Lirov: Vedantam, an accomplished science journalist, combines an exceptional story telling talent with modern psychology research to explore seemingly intractable questions, including why very young children exhibit racial preferences, how peaceful, professional family people become suicide bombers, and why smart and [...]

The Washingtonian has a terrific new review of The Hidden Brain. See http://bit.ly/6Jmx3c
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Washington Read: January 2010
What We’re Reading This Month
by Drew Bratcher
One of the most compelling stories in Shankar Vedantam’s The Hidden Brain is about an incident that happened 15 years ago on the bridge between Belle Isle park and downtown Detroit. One hot summer [...]

The U.S. Senate Majority Leader Harry Reid finds himself in hot water today because he once asserted (before Barack Obama was elected President) that the fact Obama was “light-skinned” could speak without a “Negro dialect” meant he could have a serious shot at running for president. The comments were reported in a new book called Game [...]

I gave a talk yesterday about The Hidden Brain at the John F Kennedy School
of Government at Harvard University. My comments centered on The Invisible
Current chapter in my book, which deals with the issue of sexism — how to
identify it, how to measure it, and what we can do about it.
As often happens at these [...]

If you missed the broadcast of the fabulous PBS show, This Emotional Life, be sure to get a copy. It explores what science has learned about a vast range of human emotions, including happiness — the trademark subject of the show’s host, Dan Gilbert. A Harvard professor of social psychology, Gilbert is the author of [...]

There are several new reviews of The Hidden Brain at Amazon. Here are some excerpts:
<<Beyond having your own beliefs about your open-minded equanimity questioned, this book is really fascinating. The myriad ways in which our behavior is determined by a part of our mind totally inaccessible to our reasoning, and totally beyond our control, is [...]

As children, we all like Santa Claus. But it would be odd if an adult were invested in the fantasy, went to great pains to prove the existence of Santa, and denied all questions about the burly man in the red suit. That would not be charming. It would be silly, even disturbing.
David Brooks recently asked [...]